Why Microsoft Has Willingly Given Up On Trying To Innovate

Have you noticed that Microsoft hasn’t launched any groundbreaking products in quite some time? In fact, the main reason that people know about Microsoft today still has to do with Windows and Office which are 30 to 40 years old. This isn’t to say that Microsoft didn’t try to innovate and create another groundbreaking product. Some examples of Microsoft trying to break into new industries are Internet Explorer, Hotmail, Zune, and of course the Windows Phone. But, at most, these products were only moderately successful while competitors were hitting home runs in these same industries. Microsoft started to realize this in the early 2010s and that’s when they started shifting their focus to the enterprise market. They made Office a subscription and doubled down on cloud computing, servers, databases, and video conferencing. This has worked out quite well for Microsoft allowing them to start growing once again but it seems like Microsoft’s strategy is more complex than just that. It seems that Microsoft has transitioned to being more of a holding company having acquired everyone from Skype and Github to Linkedin, Activision Blizzard, and ChatGPT. This video explains the evolution of Microsoft over the past 30 years and how its strategy has radically changed.

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Timestamps:
0:00 - The State Of Microsoft
2:26 - Faux Innovation
6:14 - Hope Is Lost
10:13 - Acquisitions Galore
14:22 - A Holding Company 

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