why has UGC become an MLM?

For weeks my for you page on TikTok has been flooded by creators telling me how amazing user generated content creation is, how it's the best job ever, and anyone can do it. UGC is a real job, and though it is not an MLM, the language and tactics these creators are using to describe it and pitch their courses and templates is very much raising red flags in my shenanigans meter. 

Article mentioned: https://www.businessinsider.com/tiktok-ugc-boom-for-creators-earn-money-cheap-for-advertisers-2022-7

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