The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships like Barbie donuts, Barbie makeup, and even a real life Barbie Dreamhouse. Barbie stars Margot Robbie as Barbie and Ryan Gosling as Ken, and is projected to make over $100 million dollars at the box office in the opening weekend. #barbie #margotrobbie #ryangosling